Google's AI Overviews, ChatGPT, Perplexity and Gemini are increasingly where people go for direct answers — often without ever clicking through to a website. AEO/GEO is the discipline of making your brand the source those systems pull from and cite.
Traditional SEO earns you a ranking. AEO/GEO earns you a mention — inside the answer itself, alongside a handful of other cited sources. Missing from that shortlist increasingly means missing the moment a customer actually decides.
Structuring content so it directly and clearly answers the specific questions your audience asks — the format search engines and voice assistants pull from for featured snippets and direct answers.
Optimising for how large language models like ChatGPT, Gemini and Perplexity research, summarise and cite sources when generating a conversational answer.
Making sure your business, services and location are described consistently everywhere online, so AI systems can confidently identify and recommend you.
Writing in a clear, structured, fact-forward way that's easy for an AI system to lift and attribute — not just easy for a human to skim.
Check how your brand currently shows up in AI Overviews and chatbot answers for key queries.
Align business details across your site and third-party sources so you're unambiguous.
Rebuild key pages around direct questions, clear answers and schema markup.
Strengthen the third-party mentions AI systems use to validate a source.
Track AI-answer visibility monthly — this surface evolves fast, and so do we.
We'll check how your brand currently appears (or doesn't) across AI Overviews and major chatbots — free of charge.
Book My Free AuditNo — it builds on SEO rather than replacing it. Traditional SEO still governs whether your site is crawled, indexed and trusted. AEO/GEO adds a layer on top: structuring and presenting that same content so AI systems can confidently extract, summarise and cite it.
No one can guarantee inclusion in any AI-generated answer — these systems are opaque and constantly evolving. What we can do is put your brand in the best possible position: technically sound, clearly structured and consistently described across the web.
We track a defined set of queries relevant to your business across AI Overviews and major chatbots on a recurring basis, noting whether and how your brand is mentioned, and adjust strategy based on the pattern we see over time.
Very relevant for local businesses — people increasingly ask AI assistants for local recommendations. Clear entity information and structured local content give smaller businesses a real chance to be the one recommended.